Principal Magento Engineer · South Wales
Sam James
Magento Technical Lead
Principal engineer and technical leader specialising in Magento, Hyvä, and platform engineering. Based in South Wales.
I've spent 8 years in the Magento ecosystem going deeper than most — from bespoke module development and checkout architecture to the infrastructure it all runs on.
More recently that's extended into Hyvä frontend development and using AI tooling to meaningfully accelerate build quality and speed. I write about what I learn here, and build things in the open where I can.
Scout
Belgian Malinois, working towards a Mantrailing certification as part of a Search and Rescue pair.
Journey
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2017 - Present
Principal Magento Engineer
Full-stack Magento across platform engineering, DevOps, security, and infrastructure.
Where to start
Systems built at agency scale
Delivery pipelines, security response and hosting, each written up with the problem, the build and the outcome.
ProjectsOpen source and tooling
Magento modules, CI images and security tools on GitHub, with how each one works and what state it is in.
BlogNotes from the job
Vulnerability responses, incident notes and short Magento how-tos.
DocsCopy-paste references
The maintained versions of the commands and config from the blog posts.
Get in touch
If you've got an interesting technical problem or just want to talk Magento, I'm on LinkedIn or you can email me directly.