You might have noticed a few changes around here recently.

It felt like the right time to simplify my online presence and bring things back under a single identity.

The sdj.pw domain has always been my playground for experiments, but over time the blog and documentation hosted there have outgrown that space. They’re no longer throwaway projects - they’re stable, production-ready content.

So it’s time for them to live under the main site, all under one roof.

A bit of background

My personal site originally started as a simple portfolio and central hub for my online presence many moons ago.

Later on, it evolved into something else entirely - an SEO experiment. The goal was to see how far I could push things and whether I could outrank some established players in the local Magento space.

It was a fun game, and I learned a lot.

But now it’s time to refocus the site back to its original purpose. A personal site, clearly tied to my name, experience, and work.

Still pushing my boundaries with SEO, but with a clearer identity and purpose.

The SDJ.pw experiments

Alongside that, I built both a blog and a documentation site under the sdj.pw domain.

These were primarily created as SEO experiments:

  • exploring content writing
  • testing optimisation strategies
  • experimenting with structure and discovery

At the same time, they aimed to provide real value to the Magento community:

  • longer-form blog posts covering insights, experiments, and lessons learned
  • short, straight-to-the-point documentation with easy-to-copy code snippets and commands

Over time, those projects matured into something more substantial.

Why consolidate?

From a practical perspective, consolidation brings some immediate benefits:

  • Less infrastructure (one container, one platform, one pipeline - not three)
  • Reduced maintenance overhead
  • Clearer ownership and identity for the content
  • More time to focus on new, exciting and meaningful experiments

From a strategic perspective, it makes even more sense.

Bringing everything together:

  • makes content easier to discover
  • better associates articles and documentation with my personal brand
  • strengthens the authority of a single domain, rather than spreading it thin

Especially since I recently started to reimplement a portfolio/project section on the main site, for some of my public/open-source projects. (More on that soon!)

As a bonus, this should also help from an SEO standpoint, with all content contributing to one cohesive presence.

What’s next

Going forward, I’ll continue:

  • writing blog posts
  • creating documentation
  • sharing experiments and insights

The difference is that it will now all live on the main site.

The sdj.pw domain isn’t going anywhere though - it will continue to exist as a true playground:

  • experiments
  • side projects
  • things I want to tinker with without worrying about stability or SEO impact

So bear with me, whilst I iron out the last few kinks of the migration. And implement a few new features to make the blog and docs experience even better.

In short: one stable home for production content, and one space to keep breaking things for fun.